Discover how Programmatic DOOH captures the attention of the modern professional
As business travel rebounds across Europe, one key insight is reshaping marketing strategies: the journey starts at the office.
Our latest report, developed in partnership with VIOOH, reveals how programmatic digital out-of-home (pDOOH) is redefining B2B and B2C engagement across the UK, Germany, and France. With professionals planning trips at their desks, city-centre offices have become the most consistent and high-intent media environments for advertisers.
From the Office to Onboard
Inside this report, you'll uncover:
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Who is travelling for business (and why the C-suite leads the way)
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Why the office is the decision point for travel and purchase decisions
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How professionals move - from airport lounges to premium rail, road, and more
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The most trusted media formats for business audiences - and where they expect to see your brand
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What high-value professionals want from advertising: relevance, credibility, and timing
Whether you're targeting tech buyers, finance decision-makers, or premium travellers, this report provides the insights to shape high-impact DOOH campaigns across Europe’s most influential professional corridors.
Download the full report now
Explore how to influence the business traveller - before they even pack a bag
Frequently Asked Questions
What insights does the Report offer?
The report provides detailed analysis on business travel trends, office attendance, and the effectiveness of programmatic digital out-of-home (pDOOH) advertising for reaching business audiences in key European markets.
Who should download this report?
This report is designed for advertising professionals, agency leaders, and decision-makers seeking to optimise campaign strategies for high-value business audiences, especially those targeting urban offices and business travellers.
How can these insights improve advertising strategies?
You’ll learn how to identify the most effective environments and touchpoints for engaging professionals, supported by statistics on travel frequency, office attendance, and channel trustworthiness.
Does the report cover UK-specific trends?
Yes, the report features UK market data alongside insights from France and Germany, with specific breakdowns of travel habits, office locations, and preferred advertising channels in each region.
How do I access the full report?
Simply fill out the form to instantly download your copy and start leveraging actionable insights for your next campaign.